With bright magenta hair, looks as sharp Uma Thurmanโ€™s sword in Kill Bill, and a fashion-forward future swag, Effie Liuโ€™s having a party, and youโ€™re all invited.


Growing up wishing that the suburbs of San Francisco were as culturally innovative as they are in technology, Liu decamped to LA to study fashion before landing in New York City. After a year-long stint performing with the 80s pop-inspired indie darlings French Horn Rebellion, sheโ€™s making a statement thatโ€™s all her own. On her upcoming debut EP, Magenta Agenda, the Brooklyn-based singer and songwriter delivers a pink-hued pop manifesto teeming with perfect late- summer jams.


The reggae influences woven throughout these seven songs throwback to Liu's high school obsession with No Doubt and Blondie. A lifelong genre agnostic, she taught herself how to play guitar for her high school punk band after a childhood full of piano and violin lessons. Now, sheโ€™s making tough-as-nails alternative pop thatโ€™s sure to appeal to fans of Santigold, Mร˜, and Marina and the Diamonds.


Her songsโ€™ sunny vibes are the product of hard won defiance. After growing up with no Asian-American icons in music to look up to, Liu is setting out to be the artist she wishes sheโ€™d had as inspiration in her youth.


โ€œThe theme of my new work is recognizing conflict and being a survivor of that,โ€ she describes. โ€œSometimes that's as simple as 'You're telling me to be something I'm not, so fuck you.'"


โ€œDevil On My Shoulderโ€ brushes off the haters, while โ€œShakedownโ€ addresses the struggle of overcoming psychological abuse in a relationship. As a perennial outsider in the oft-stifling, decidedly unfashionable Bay Area, her message of individuality is accessible to all, with catchy hooks and moments of gripping vulnerability. โ€œI spent my whole life being told what I have to be and always being made to feel bad about being myself, even when I stood up for it,โ€ she says of standout single โ€œTears 4 U.โ€ On โ€œEl Camino,โ€ Liu lays out her sweet-tooth fantasies for all.


For all the obstacles that Liu has overcome, thereโ€™s still room on Magenta Agenda for her playful, good-humored side thatโ€™s previously earned her synchs on Broad City and Difficult People. Sheโ€™s ready to fight for her seat at the tableโ€“and sheโ€™s bringing dessert.




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